fully booked – GitWisely

CASE STUDY: PARK PADEL

From Unknown Support To to Fully Booked Courts.

How we transformed a niche racket sport into Miami's most coveted social activity through precision digital targeting and lifestyle-first storytelling.

CLIENT OVERVIEW

Park Padel: Miami's Social Hub

CLIENT OVERVIEW

Park Padel isn't just a sports facility; it's a lifestyle destination located in the heart of Miami. Our mission was to elevate their digital presence to match th high-end, high-energy atmosphere of their physical courts.

Court Bookings

Pro Coaching

Social Events

Memberships

the challenge

Breaking through the Noise

Stagnant Occupancy

Despite a premium facility, courts were sitting at 35% occupancy. The primary issue was a total lack of awareness beyond a small local group of existing players.

Low Awareness

Inefficient Ads

Primary Goal

Drive court bookings to 80%+ through
high-intent Meta funnels.

weak social presence

Inconsistent posting and zero influencer leverage made the brand feel invisible in the "vibrant" Miami scene.

Building Community

Shift from "venue" to "vibe." Establish Park Padel as the go-to social activity for Miami influencers and the active lifestyle demographic.

Influencer Integration

UGC Content Funnel

OUR EXECUTION BLUEPRINT

Awareness & Hype

We flooded local Instagram & TikTok feeds with cinematic Reels and partnered with top Miami fitness influencers to host "Intro to Padel" nights.

Cinematic Reels

Influencer Speeding

Conversion Funnel

Launched precision Meta campaigns targeting lookalikes of frequent Miami gym-goers and country club members with a "First Game" offer.

Dynamic Retargeting

Booking UX Audit

Retention Logic

Incentivized repeat bookings through automated email flows and exclusive "Padel & Prosecco" community event invitations.

Community Events

Automated CRM

GROWTH METRICS

Quantifiable Impact

+165%

Monthly Bookings

+85%

Monthly Bookings

500K+

Monthly Bookings

72%

Monthly Bookings

420%

SOCIAL ENGAGEMENT INCREASE

Beyond the Numbers

We didn't just fill courts; we built a cultural movement. Park Padel became synonymous with Miami's modern social scene, leading to full-house bookings even during off-peak hours.

"People don’t just play padel — they share it. Our strategy focused on capturing that social currency."

Alex Starling

Strategy Director, GitWisely

Website Design

Instagram

Facebook